audience feedback for film poster

As my poster is more or less finished (with room for improvement) I thought I would informally ask  around 10 members of my target audience simply what they think of the poster/what they think the film would be about. Plus, whether I need to move the date to the bottom left hand corner.

This is the verbal feedback that I got:

“I like the positioning of the actor’s names”

“I don’t think you need to move the date to the bottom left hand corner, it goes well with the billing block”

“The font looks very similar to that of a sci-fi film”

“I would be confused on what the film is about”

“The Mcdonald’s cup and cigarette alludes to the fact is a parody about teenagers”

I am relatively pleased with the swift verbal feedback that I got.

verbal feedbackkk

Should I move the date?

Around 8/10 said I should keep the date where it is, purely because it flows well with the billing block. They also didn’t seem to mind that it wasn’t symmetrical, saying that they “wouldn’t have noticed.” 

f vr6 fmy

Placing of the actor’s names:

I am pleased they liked the positioning of the actor’s names, particularly because on my draft I planned to place them under the title. However, as I finally got in the midst of creating it, I realised that I had some unwanted space above the title that I could fit the actor’s names perfectly in. Although this was against my plan, I was confident it would still have the right ‘look’ about it, as placing actor’s names above the title is very common in many film posters. Below you can see popular film posters with the actor’s names placed right at the top of the poster, including one from the mockumentary film ‘I’m Still Here’ that I analysed previously.

juno_ver2im still here

Confusion on the content of my short film: 

This answer may have been a ‘one off’ because 1 of the 5 members of my target audience stated they were confused on the nature of my film, which I can understand. I did originally plan to have my actors on the front of my film poster (you can see one of my original plans below), but a conversation with my teacher made me realise that this was completely unconventional to the genre I was aiming for.


The mockumentary is a parody of the nature programme ‘Planet Earth‘, which evidently focuses on our world and the environment around us. If I were going to utilise an idea similar to this I would have to ensure my film poster linked with conventions of the genre. If ‘Planet Earth’ did have a film poster, it certainly wouldn’t have characters on it. It would use an image of the environment spoken about in the documentary. This is a DVD cover for ‘Planet Earth’, it alludes to the fact that it is factual documentary and obviously will focus on our planet.

PlanetearthdvdThis conversation made me realise that using an image of the location I shot most of my film on would be a far more conventional route for my film poster. However, I felt that a long shot of a typical high street/pathway/alleyway would be far too boring for a film poster, plus, I wanted to add a humourous element to allow the audience to gage that it is supposed to be a mockumentary. So, adding in a Mcdonald’s cup and a cigarette (both easily associated with today’s teenagers) would add an extra comedic element.



questionnaire: analysis


1/2. My first questions required the age /gender of my participants, these were typical introductory questions to gather relevant statistics for analysis. However, finding out the age was far more significant, mainly to ensure they are in my age range for my target audience. Luckily, most of my participants were within the 16/17 range, the age that I plan to represent most within my subcultures in my short film – this way it will hopefully be more relatable/amusing for my target audience.

3. mockumentaries familiar

This question was rather significant, as from what I found out from my interview stage was that 2/3 of my interviewees were unsure of examples of mockumentaries. By asking this question they could understand the kind of conventions a mockumentary could have, and the kind of things people would except from a mockumentary, for example, funny actors, a good script and wit/word play.

4. what is important in a comedy

Question number 4 related to what my audience felt was important in a comedy. 45% of my audience stated that they would like to see good actors, and their ability to handle a script and delvier it successfully. Similarly, the next highest answer was talented actors (20%.) These top answers have enlightened me to perhaps hold auditions for parts in my film, and ask as many people as possible to ensure I will get actors who will take it seriously (I know that’s ironic as it’s a mockumentary, but I really do not wish for my short film to mocked for having actors who just think it’s a ‘laugh’)

What I also found interesting about this response was that 15% of my target audience suggested that is important for the humour to be non-offensive“, I felt this was significant as I will utimately be humouring today’s current groups of teenagers, perhaps I need to deliver some scenarios to my target audience in later audience feedback for them to respond whether they would find it offensive or humourous. I do not want to cross the line.’

5. nature docs

I felt question number five was paramount in this questionnaire. As if nobody was even familiar with these documentaries it would be extremely ‘unfunny’ and possibly a waste of time. Luckily, a good 95% of my target audience are aware of these kind of documentaries, with only one person stating they were “not sure.” However I feel I can fully go ahead with my idea, as I am confident that people will understand what I’m parodying, and if they don’t, hopefully they will at least find it humourous and engaging anyway.

6. nature doc appearance

I was also very pleased with my participant’s responses to question number six. It is evident that 100% of my respondants know some typical conventions of a nature documentary, it is clear what they expect, which hopefully means they will ‘get’ the concept of my film when it is displayed.

7.  my idea

For question 7, I gave them a short brief of my idea at the start of the questionnaire and asked if they would find it interesting, and left a few lines for if they were unsure about it. As this questionnaire was anonymous, I’m hoping my respondants were genuinely being 100% honest with their answer.

8.  david attenborough voice over


why would DA voice over make it funny

The two top answers (27%) stated that it was because I would be “mocking a cliche”, and that David Attenborough tends to have a very “serious style of commentary” and they feel it would be humourous against the visuals, as they would contrast completely. The next top answer (20%), was quite similar and said that it would be “ironic” which is exactly the answers I were looking for, I want my audience to understand it’s a parody and it is supposed to be ironic – hopefully making it amusing yet easy to undestand.

What I found interesting in this set of responses was the 6% that said “as long as it’s purely sarcastic.” This is my concern, I do not wish for my mockumary to be perceived as making fun of David Attenborough’s narration, and for people to find it offensive towards him – this is the last thing I want to happen. When the time comes when I write my script in full, I need to ensure I do not include anything that could be deemed wildly inappropriate and for people to think I am intentially being tasteless.